• The ad agency giant Omnicom has created a new AI tool that is poised to completely change how ads get made

    2 monthes ago - By Business Insider

    On Thursday, Omnicom Group publicly rolled out Omni, an internal platform that allows its agencies to use data to create, plan and buy ad campaigns.
    One of the more intriguing potential uses for Omni could be to use artificial intelligence to make better ads.
    For example, Omni can scrub videos for specific colors or images which better resonate with consumers.
    While AI has increasingly played a big role in media buying, its use cases in creativity are newer and marketers see an big opportunity for the tech to shake up how ads are made.
    Ad agencies are increasingly investing in technology...
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