• Turner's House of Highlights is crushing it on Instagram Stories thanks to a surprising source

    One year ago - By Business Insider

    Turner's sports-centric Instagram property House of Highlights is finding success with Instagram Stories, generating between 1.5 million and 2 million views per story.
    Surprisingly, some of the most popular Stories have been produced for paying advertisers. The record-holder is 5-Hour Energy, which created a Story that was tapped on over 6 million times.
    Ad buyers say that breaking through on Instagram Stories is extremely difficult, and thus working with publishers with built-in audiences makes sense.
    Scaling this kind of advertising will be a challenge going forward for both publishers...
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