• Toys R Us is rising from the dead

    11 days ago - By Business Insider

    Toys R Us is back in action.
    The newly-founded company Tru Kids Inc. has announced its intention of resurrecting the brand this year.
    The toy retailer closed all of its US locations in the summer of 2018.
    Toys R Us isn't ready to get banished to the island of misfit toys.
    Months after the toy chain's demise , Tru Kids Inc. - also known as Tru Kids BrandsTM - has gobbled up brands like Toys R Us, Babies R Us, and company mascot Geoffrey. A statement from Tru Kids Inc. cited the former toy retailer's "brand power" and "loyalty," noting that its Toys R Us and Babies R Us lines "generated over...
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